Pallavi studied art at the Camberwell College of Art & Design, London. After which she pursued a degree in Textile Design from the Chelsea College of Art & Design.

In 2007, Pallavi launched her private label “NOT SO SERIOUS”, a brand that endeavors to amalgamate western sensibilities with Indian ethos. The brand’s retail footprints have increased and in India, “NOT SO SERIOUS” is retailed from leading boutiques such as Carma, Ensemble, Aza, Ogaan, Fuel, Mogra & Store One. The label is also stocked by boutiques abroad in France, Greece, Italy, Spain and the United Kingdom.

Pallavi, who is three seasons old at the Wills Lifestyle India Fashion Week (WIFW), has been credited as a designer with an outstanding sense of fabric, flawless finish and inspiring originality. Her AW’09 collection was also selected by FDCI for the India Show in Almaty, Kazakhstan.

“NOT SO SERIOUS” believes in making fashion easy yet edgy, affordable yet stylish and fun!!!