The brand stands for feminine wear, for a global woman who’s traveled far and beyond and yet is rooted in the cultural archetype she belongs to.

The designer retails in the Middle East & USA.

Vineet Bahl’s AW13 collection is called ‘Awadh’. It explores the royal grandeur of the erstwhile region of India referencing at once the era and the place that Awadh once was. The silhouettes in the collection are quintessentially Awadhi, with distinct work of the region like chikankari done extensively. The fabrics used are predominantly handloom.