Pankaj & Nidhi Ahuja, both NIFT graduates launched their label in 2006. The duo creations are charming and spontaneous with generous use of colours inspired by craftsmanship, and cultural objects.

The label is known for their fresh and crisp sensibility, they are also credited with accolades such as the International apparel federation Award, the Elle style Awards and the best Women’s prêt-a-porter for their edgy, contemporary work using innovative craft techniques.

The main markets the brand caters to are India, US, UK and the Middle East.