‘Annaikka’ is synonymous with providing grand solutions to simple clothing and designs pieces which are elaborate but easy to carry.
Annaikka is immensely inspired by architectural and industrial shapes as well as influenced by metal, machinery, sci-fi, gadgetry, technology, metallic installations and junkyards. Hence, Anaikka’s muse is a confident, strong and independent woman who is ever experimental in her ways.
Annaikka aims at achieving equilibrium between architectural shapes and vintage chic sensibility and is all about making a woman feel comfortable in her own skin yet fashionably experimental. Therefore, Annaikka believes in keeping comfort right in sight when thinking about fashion.
Her AW’13 presents the transformation of a woman’s beauty. The collection is a derivative of a women’s transformation from the naïve new born to the untamed beauty reflecting her intervention to her weaknesses and strengths in the struggle of her wants and desires.